Market Intelligence & Competitive Forecasting Jämför

Diploma in market intelligence and competitive forecasting

Do you want to make sharper strategic decisions based on facts, market insight, and structured analysis? The Diploma in Market Intelligence and Competitive Forecasting by Marketing Levels is an online course for professionals who want to understand their market in depth, identify opportunities, evaluate risks, and choose the right strategic battlefield.

In this course, you will learn how to analyze market structure, market size, category structure, customer segments, stakeholders, and competitors. The goal is to help you replace guesswork with well-founded insights that support better decisions in marketing, business development, product strategy, and go-to-market planning.

About the course

Market intelligence is about understanding where a company stands, how the market works, and where future opportunities and threats may arise. In this course, you will learn how to dissect a market properly and build a clearer picture of its structure, size, dynamics, and competitive conditions.

The course begins with the foundations of market analysis, including how to define a market, evaluate market size, and understand category structure. You will then move into segmentation analysis, stakeholder analysis, and competitor analysis, giving you a broader and more strategic view of the environment in which your company operates.

By the end of the course, you will be able to create a clear market analysis with structured insights, stronger reasoning, and practical recommendations for how to prioritize opportunities and avoid potential risks.

What you will learn

The course gives you a practical toolbox for market intelligence, competitive forecasting, and strategic decision-making. You will learn how to analyze your market from several perspectives and use those insights to support business growth, product launches, go-to-market plans, and strategic prioritization.

The course covers:

• Market structure analysis, market size estimation, category structure, TAM, SAM, SOM, and top-down and bottom-up methods
• Segmentation analysis, stakeholder analysis, competitor analysis, Porter’s Five Forces, PESTLE, prioritization tools, SWOT, and VRIO
• Customer categories, market dynamics, internal strengths and weaknesses, business opportunities, risks, and competitive threats
• Templates, AI-supported prompts, presentation methods, self-assessments, and practical hand-in assignments

The goal is to help you gain confidence through data, build a stronger strategic advantage, and become the person your team trusts for market insight and guidance.

Course structure and study pace

The course is fully online and can be completed at your own pace. It includes 7 modules, approximately 3 hours of video content, and is designed to be completed in about 2 days.

You will work through a structured learning journey that starts with an introduction to market analysis and continues through market structure, market size, category structure, segmentation, stakeholder analysis, competitor analysis, and additional strategic tools. The course also includes self-assessments and practical templates to help you apply the content to your own company, market, or strategic challenge.

Entry requirements

No specific formal entry requirements are stated for the course. However, a basic understanding of business, marketing, or strategy is beneficial, since the course connects analysis to business decisions, growth opportunities, and competitive positioning.

What can you do after the course?

After completing the course, you will be better equipped to analyze markets, evaluate competitors, identify opportunities, and support strategic decisions with structured insights. You will have a clearer method for understanding market dynamics and choosing where to focus your company’s resources.

The knowledge can be applied in roles within marketing, business development, product management, category management, market analysis, go-to-market strategy, consulting, and leadership. It is particularly useful for professionals who need to present market insights, guide strategic decisions, or help teams prioritize the most attractive opportunities.

Price

The course costs 289 EUR according to the course information provided. Since prices, access periods, and terms may change, you should always check the latest information directly with the course provider before booking.

Mer information och kontakt

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