Diploma in Business Strategy & Value Creation Jämför

Diploma in Business Strategy & Value Creation

Do you want to make better strategic decisions, strengthen your competitive position, and create long-term business growth? The Diploma in Business Strategy & Value Creation by Marketing Levels is an online course for professionals who want to understand how business models, competitive advantages, product portfolios, pricing, and distribution contribute to sustainable profitability.

In this course, you will learn how to connect value creation, company resources, and strategic priorities to build a stronger business strategy. The goal is to help you identify growth opportunities, make informed decisions, and develop a clear strategy that creates value for both customers and your organization.

About the course

A successful business strategy requires more than ambitious goals. It involves understanding how a company creates value, which resources provide a competitive advantage, and how different strategic decisions contribute to long-term profitability.

In this course, you will learn how to analyze and develop business strategies by examining the relationship between business models, customer value, competitive positioning, and company resources. You will explore how business strategy connects to marketing and brand strategy, giving you a broader understanding of how different business functions support growth.

The course also introduces practical methods for evaluating business models, identifying strategic assets, and developing competitive advantages. You will learn how to use VRIO analysis to assess internal resources and understand how cost leadership, differentiation, and focused strategies can strengthen a company’s position in the market.

You will also explore how product portfolio management, distribution strategies, and pricing decisions influence profitability. Through practical frameworks and examples, you will gain a clearer understanding of how to prioritize resources and turn strategic insights into business opportunities.

The course is led by Erik Modig, Ph.D., a researcher and lecturer at the Stockholm School of Economics and an expert in marketing, communication, and customer psychology. He combines academic research with practical experience to help professionals make stronger business and marketing decisions.

What you will learn

The course provides a structured approach to understanding business strategy and value creation. You will learn how to evaluate a company’s strategic position, identify competitive advantages, and make decisions that support growth and profitability.

The course covers:

• Business strategy, value creation, business models, and the relationship between company goals, marketing strategy, and brand strategy
• Strategic resources, competitive advantages, cost leadership, differentiation, and VRIO analysis
• Product portfolio analysis, portfolio prioritization, product development, service development, and customer experience
• Distribution and retail strategies, channel selection, omnichannel approaches, and distribution optimization
• Pricing strategies, price elasticity, pricing models, and methods for improving profitability
• Customer willingness to pay, perceived value for money, and long-term and short-term pricing tactics
• Practical strategy templates, AI-supported prompts, self-assessments, and presentation methods

Throughout the course, you will work with models and templates that help you apply strategic concepts to real business situations. You will learn how to evaluate alternatives, communicate your findings, and develop recommendations that support better business decisions.

The goal is to help you build a stronger understanding of business strategy and gain the tools to create competitive advantages, improve profitability, and support long-term value creation.

Course structure and study pace

The course is fully online and can be completed at your own pace. It includes 8 modules and approximately 4 hours of video content. The estimated time to complete the course is around 1.5 days, but you can work through the material at a pace that suits your schedule.

The course takes you through the foundations of business strategy and value creation, followed by business models, competitive advantages, product portfolio analysis, distribution, and pricing strategy.

You will also receive practical templates and AI-supported prompts to help you structure your analyses and present your strategic recommendations. Self-assessments throughout the course allow you to test your understanding and prepare for the final examination.

To successfully complete the course and receive your diploma, you must finish all course modules and pass the examination. The final multiple-choice test consists of 20 questions, with at least 15 correct answers required. You must also complete at least four course templates and submit a written reflection of at least 250 words for approval.

After successfully completing the course, you will receive a digital certificate from Marketing Levels that you can add to your CV or LinkedIn profile.

Entry requirements

No specific formal entry requirements are stated for the course. However, previous experience or a basic understanding of business, marketing, management, or strategy can be beneficial, as the course focuses on strategic decisions and value creation within organizations.

The course is particularly relevant for business development managers, marketing managers, product managers, CEOs, business strategists, and professionals involved in developing or implementing business strategies.

What can you do after the course?

After completing the course, you will be better equipped to analyze business models, evaluate competitive advantages, and make strategic decisions that contribute to sustainable growth and profitability.

You will have developed a clearer understanding of how companies create value and how strategic resources, product portfolios, distribution channels, and pricing strategies can be used to improve business performance.

You will also be able to apply frameworks such as VRIO analysis to identify strategic strengths and evaluate how different competitive approaches can support your organization’s goals.

The knowledge can be applied in roles within business development, marketing management, product management, strategic planning, consulting, commercial management, and executive leadership. It is particularly useful for professionals responsible for identifying growth opportunities, prioritizing investments, developing competitive strategies, or improving business profitability.

The course also provides a foundation for professionals who want to take greater responsibility for strategic decision-making and contribute to their organization’s long-term development.

Price

The course costs 125 EUR excluding VAT.

The course is delivered entirely online and can be completed at your own pace. For further information about enrollment, payment conditions, and access to course materials, please contact Marketing Levels directly.

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