Diploma in Growth Analytics & Performance Measurement Jämför

Diploma in Growth Analytics & Performance Measurement

Do you want to understand how marketing contributes to business growth, measure performance more effectively, and demonstrate the value of your marketing investments? The Diploma in Growth Analytics & Performance Measurement by Marketing Levels is an online course for professionals who want to strengthen their analytical skills and make more informed decisions based on relevant marketing data.

In this course, you will learn how to evaluate marketing performance, develop growth funnels, select meaningful KPIs, and calculate marketing profitability. The goal is to help you turn complex data into actionable insights, communicate results clearly, and demonstrate how marketing contributes to business success.

About the course

Effective marketing is not only about creating campaigns and generating activity. It also requires understanding which efforts deliver results, how different activities contribute to growth, and where resources should be invested for the greatest impact.

In this course, you will learn how to analyze marketing performance using structured methods, financial calculations, and relevant metrics. You will explore how to identify important growth drivers, evaluate past results, and use performance data to support future marketing decisions.

The course explains how different marketing metrics relate to business objectives and how to select the measurements that matter most. You will learn how to develop growth funnels that follow the customer journey, connect company goals to marketing KPIs, and organize data so that performance becomes easier to understand and communicate.

You will also learn how to calculate marketing profitability and return on investment (ROI), including net marketing contribution and methods for comparing profitability between different business areas. By understanding the relationship between marketing investments and financial results, you can make stronger recommendations about budgets and strategic priorities.

An important part of the course focuses on presenting performance analysis in a clear and convincing way. You will learn how to simplify complex information, visualize relevant metrics, and communicate insights that help management and other stakeholders understand the business value of marketing.

The course is led by Erik Modig, Ph.D., a researcher and lecturer at the Stockholm School of Economics and an expert in marketing, communication, and customer psychology.

What you will learn

The course provides a structured approach to growth analytics and performance measurement. You will learn how to select relevant metrics, analyze marketing effectiveness, calculate profitability, and present insights that support strategic business decisions.

The course covers:

• Marketing performance analysis, growth drivers, and methods for evaluating past results and future opportunities
• Different types of marketing metrics, including media, digital, campaign, brand, business, and relationship metrics
• Translating corporate objectives into marketing goals, KPIs, and measurable performance targets
• Developing growth funnels and identifying important metrics throughout the customer journey
• Structuring marketing metrics and connecting investments, activities, customer behavior, and business results
• Calculating marketing ROI, net marketing contribution, profitability ratios, and long-term investment profitability
• Evaluating and comparing marketing performance across business areas and strategic initiatives
• Selecting and prioritizing the most important KPIs for effective reporting and decision-making
• Data visualization, performance reporting, practical templates, AI-supported prompts, and presentation methods

Through practical frameworks and exercises, you will learn how to organize complex marketing data and identify which measurements provide the most valuable insights for your organization.

The goal is to help you evaluate marketing investments more confidently, improve performance reporting, and demonstrate how marketing contributes to measurable business growth.

Course structure and study pace

The course is fully online and can be completed at your own pace. It consists of 6 modules and approximately 3 hours of video content. The estimated time to complete the course is around 2 days, but you can work through the material according to your own schedule.

The course takes you through the foundations of marketing performance analysis, followed by marketing metrics, KPI development, growth funnels, performance reporting, and marketing ROI calculations.

You will work with practical templates designed to help you structure performance analyses, connect marketing metrics to business objectives, and present your findings clearly. AI-supported prompts and self-assessments are also included to help you apply the course content to real business situations.

To successfully complete the course and receive your diploma, you must finish all course modules and pass the examination. The final multiple-choice test consists of 20 questions, with at least 15 correct answers required. You must also complete at least four course templates and submit a written reflection of at least 250 words for approval.

After successfully completing the course, you will receive a digital certificate from Marketing Levels that you can add to your CV or LinkedIn profile.

Entry requirements

No specific formal entry requirements are stated for the course. However, a basic understanding of marketing, business analysis, or performance measurement can be beneficial, as the course focuses on evaluating marketing results and connecting performance metrics to business objectives.

The course is particularly relevant for marketing managers, performance marketing managers, marketing analysts, growth managers, and business analysts who want to strengthen their ability to measure, analyze, and communicate marketing performance.

What can you do after the course?

After completing the course, you will be better equipped to evaluate marketing performance, identify growth opportunities, calculate marketing profitability, and communicate the results of marketing investments.

You will have gained practical tools for developing KPI models, structuring growth funnels, connecting marketing activities to business goals, and evaluating how different investments contribute to company performance.

You will also be able to analyze marketing ROI, compare profitability across business areas, and present data-driven recommendations that support more effective resource allocation and strategic decision-making.

The knowledge can be applied in roles within marketing management, performance marketing, marketing analytics, growth management, business analysis, strategic planning, and consulting. It is particularly useful for professionals responsible for performance reporting, marketing budgets, KPI development, or demonstrating the financial impact of marketing to senior management.

The course also provides a foundation for professionals who want to take greater responsibility for marketing measurement, analytics, and data-informed business decisions.

Price

The course costs 125 EUR excluding VAT.

The course is delivered entirely online and can be completed at your own pace. For further information about enrollment, payment conditions, and access to course materials, please contact Marketing Levels directly.

Mer information och kontakt

För frågor, anmälan eller mer information – läs mer på respektive utbildning eller skicka en intresseanmälan. Du får genom en intresseanmälan direkt kontakt med utbildningsansvarig som återupptar kontakten via mail eller telefon inom kort.