Diploma in Marketing Strategy & Investment Allocation Jämför

Diploma in Marketing Strategy & Investment Allocation

Do you want to make smarter marketing decisions, allocate your budget more effectively, and demonstrate the business value of your marketing investments? The Diploma in Marketing Strategy & Investment Allocation by Marketing Levels is an online course for professionals who want to strengthen their strategic thinking and create marketing plans that support long-term business growth.

In this course, you will learn how to connect marketing strategy to business objectives, prioritize resources, set appropriate budgets, and balance short-term sales activities with long-term brand building. The goal is to help you make informed strategic decisions and communicate the value of marketing to management and other decision-makers.

About the course

Successful marketing requires a clear strategy, well-defined priorities, and an understanding of how investments contribute to business performance. In this course, you will learn how to develop a structured marketing strategy that connects business goals, brand strategy, communication strategy, and marketing activities.

The course explains the difference between market strategy and marketing strategy and shows you how to turn strategic objectives into practical plans. You will learn how to review existing initiatives, establish relevant goals and KPIs, allocate resources, and define responsibilities and timelines.

You will also explore different approaches to marketing budgeting, including customer lifetime value, customer acquisition costs, return on investment, and profit-and-loss calculations. The course provides methods for evaluating marketing investments and explaining budget decisions to management and finance teams.

Another important part of the course focuses on balancing short-term sales activities with long-term brand building. You will examine the 60/40 principle, understand when broad or narrow targeting is most appropriate, and learn how to connect these choices to your company’s growth objectives.

The course is led by Erik Modig, Ph.D., a researcher and lecturer at the Stockholm School of Economics and an expert in marketing, communication, and customer psychology.

What you will learn

The course provides a structured approach to developing marketing strategies and making informed investment decisions. You will learn how to translate business objectives into marketing priorities, evaluate different investment opportunities, and create a clear plan for growth.

The course covers:

• The difference between market strategy and marketing strategy, and how marketing connects to business, brand, and communication strategies
• Developing a marketing strategy through strategic reviews, goal setting, budgeting, prioritization, responsibilities, and timelines
• Translating business objectives into marketing goals, KPIs, and measurable outcomes
• Marketing budgeting methods, customer lifetime value, customer acquisition costs, ROI, and profit-and-loss calculations
• Evaluating marketing investments and communicating budget decisions to management and finance departments
• Balancing short-term sales activities with long-term brand building, including the 60/40 principle
• Broad and narrow targeting strategies, customer acquisition, and long-term demand generation
• Practical marketing strategy templates, AI-supported prompts, self-assessments, and presentation methods

Through practical frameworks and exercises, you will learn how to analyze marketing priorities, justify investment decisions, and develop a strategy that supports your organization’s business objectives.

The goal is to help you make better strategic decisions, allocate marketing resources more effectively, and demonstrate how marketing contributes to measurable business value.

Course structure and study pace

The course is fully online and can be completed at your own pace. It consists of 7 modules and approximately 3 hours of video content. The estimated time to complete the course is around 1.5 days, but you can work through the material according to your own schedule.

The course takes you through the foundations of marketing strategy, followed by strategic planning, budgeting, investment allocation, targeting, and the balance between short-term and long-term marketing activities.

You will work with practical templates designed to help you develop a marketing strategy for your own organization. The course also includes AI-supported prompts, self-assessments, and guidance on how to analyze and present your strategic recommendations.

To successfully complete the course and receive your diploma, you must finish all course modules and pass the examination. The final multiple-choice test consists of 20 questions, with at least 15 correct answers required. You must also complete at least four course templates and submit a written reflection of at least 250 words for approval.

After successfully completing the course, you will receive a digital certificate from Marketing Levels that you can add to your CV or LinkedIn profile.

Entry requirements

No specific formal entry requirements are stated for the course. However, a basic understanding of marketing, business development, or strategic planning can be beneficial, as the course focuses on marketing decisions, budgeting, and investment priorities.

The course is particularly relevant for marketing managers, marketing directors, brand managers, strategy managers, business development managers, and marketing strategists who want to strengthen their strategic skills and make more informed marketing decisions.

What can you do after the course?

After completing the course, you will be better equipped to develop marketing strategies, allocate budgets, evaluate investment opportunities, and connect marketing activities to business objectives.

You will have gained practical tools for translating corporate goals into marketing KPIs, balancing short-term and long-term investments, and choosing appropriate targeting strategies. You will also be able to structure marketing plans with clearer priorities, responsibilities, and measurable outcomes.

The knowledge can be applied in roles within marketing management, brand management, business development, strategic planning, marketing consulting, and commercial leadership. It is particularly useful for professionals responsible for marketing budgets, strategic investments, campaign planning, or demonstrating the value of marketing to senior management.

The course also provides a foundation for professionals who want to take greater responsibility for strategic marketing decisions and contribute to their organization’s long-term growth.

Price

The course costs 125 EUR excluding VAT.

The course is delivered entirely online and can be completed at your own pace. For further information about enrollment, payment conditions, and access to course materials, please contact Marketing Levels directly.

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