Diploma in Market Selection & Go-to-Market Strategy Jämför

Diploma in Market Selection & Go-to-Market Strategy

Do you want to identify the most attractive markets, reach the right customers, and build a stronger strategy for business growth? The Diploma in Market Selection & Go-to-Market Strategy by Marketing Levels is an online course for professionals who want to improve their ability to prioritize market segments, define competitive positioning, and develop effective go-to-market strategies.

In this course, you will learn how to connect market analysis, customer segmentation, positioning, value propositions, and channel selection into a structured marketing strategy. The goal is to help you make informed strategic decisions, focus your resources on the right opportunities, and create actionable plans for sustainable growth.

About the course

A successful market strategy starts with understanding where your company should compete, which customers to prioritize, and how to create a strong position in the market. In this course, you will learn how to develop a clear market strategy that connects customer needs, business objectives, and competitive advantages.

The course provides a structured approach to evaluating market segments based on their attractiveness and accessibility. You will learn how to identify relevant target groups, assess growth opportunities, and determine which segments offer the greatest potential for your business.

You will also explore how to define a competitive market position and develop value propositions that communicate why customers should choose your products or services. By understanding customer needs, problems, motivations, and purchasing decisions, you will learn how to create messages that connect your offering to meaningful customer value.

Another important part of the course focuses on selecting the right distribution and communication channels. You will learn how to evaluate different channels and develop growth plans that combine market segments, KPIs, activities, and strategic priorities.

The course is led by Erik Modig, Ph.D., a researcher and lecturer at the Stockholm School of Economics and an expert in marketing, communication, and customer psychology.

What you will learn

The course provides practical frameworks and tools for developing market strategies and go-to-market plans. You will learn how to analyze market opportunities, prioritize customer segments, define your competitive position, and translate strategic decisions into clear growth initiatives.

The course covers:

• Market strategy, segmentation, targeting, positioning, and the relationship between marketing strategy and business objectives
• Evaluating market segments based on attractiveness, accessibility, growth potential, and strategic priorities
• Developing market positioning through competitive advantages, differentiation, points of parity, and points of difference
• Understanding customer needs, problems, motivations, and perceived value when developing value propositions
• Building clear value propositions using customer insights, product attributes, benefits, emotional value, and supporting evidence
• Selecting distribution and marketing communication channels to reach relevant target audiences
• Developing growth plans using the Ansoff Matrix, market segments, KPIs, channels, and activities
• Practical strategy templates, AI-supported prompts, self-assessments, and presentation methods

Through practical exercises and structured templates, you will learn how to develop a market strategy step by step and connect your analysis to strategic recommendations.

The goal is to help you make better decisions about where to compete, which customers to prioritize, and how to position your business for long-term growth.

Course structure and study pace

The course is fully online and can be completed at your own pace. It consists of 6 modules and approximately 4 hours of video content. The estimated time to complete the course is around 2 days, but you can work through the material according to your own schedule.

The course takes you through the foundations of market strategy, followed by market segmentation, targeting, competitive positioning, value proposition development, channel selection, and growth planning.

You will work with practical templates that help you structure your market strategy, evaluate positioning alternatives, develop customer-focused value propositions, and create actionable growth plans. AI-supported prompts and self-assessments are also included to help you apply the concepts to your own organization.

To successfully complete the course and receive your diploma, you must finish all course modules and pass the examination. The final multiple-choice test consists of 20 questions, with at least 15 correct answers required. You must also complete at least four course templates and submit a written reflection of at least 250 words for approval.

After successfully completing the course, you will receive a digital diploma from Marketing Levels that you can add to your CV or LinkedIn profile.

Entry requirements

No specific formal entry requirements are stated for the course. However, a basic understanding of marketing, business development, or strategic planning can be beneficial, as the course focuses on market selection, competitive positioning, and growth strategies.

The course is particularly relevant for brand managers, marketing managers, marketing directors, business development managers, go-to-market managers, and category managers who want to strengthen their ability to develop and implement market strategies.

What can you do after the course?

After completing the course, you will be better equipped to evaluate market opportunities, prioritize customer segments, develop competitive positioning, and create structured go-to-market strategies.

You will have gained practical tools for analyzing segment attractiveness, defining customer-focused value propositions, selecting appropriate channels, and translating strategic objectives into actionable growth plans.

The knowledge can be applied in roles within marketing management, brand management, business development, product marketing, category management, go-to-market strategy, strategic planning, and consulting. It is particularly useful for professionals responsible for identifying growth opportunities, launching products or services, entering new markets, or improving their organization’s competitive position.

The course also provides a foundation for professionals who want to take greater responsibility for market strategy and contribute to long-term business growth.

Price

The course costs 125 EUR excluding VAT.

The course is delivered entirely online and can be completed at your own pace. For further information about enrollment, payment conditions, and access to course materials, please contact Marketing Levels directly.

Mer information och kontakt

För frågor, anmälan eller mer information – läs mer på respektive utbildning eller skicka en intresseanmälan. Du får genom en intresseanmälan direkt kontakt med utbildningsansvarig som återupptar kontakten via mail eller telefon inom kort.