Tailoring the Supply Chain to Customer Needs Jämför

About the course

Companies today operate in markets where customer expectations can change quickly and unpredictably. At the same time, many organisations serve several customer segments and offer products with very different demand patterns, service requirements and levels of uncertainty.

Tailoring the Supply Chain to Customer Needs gives you a deeper understanding of how supply chains can be designed and adapted to meet different customer requirements. The course focuses on how purchasing, production, distribution and logistics can be coordinated to create the right balance between efficiency, flexibility and responsiveness.

You will also learn how different supply chain strategies can be applied to different products and customer segments, helping the organisation respond more effectively to changing market conditions.

Learning objectives

The aim of the course is to develop your knowledge of how purchasing, production and distribution functions can be coordinated around the needs of different customer segments.

You will gain an understanding of how strategies and policies can be adapted according to demand patterns, market requirements and customer expectations.

The course also provides insight into how responsive, Lean and agile supply chains can be developed and how supply chain performance can be measured from both operational and financial perspectives.

Course content

Supply Chain Management and global logistics

The first part introduces the principles and structures that form the basis of Supply Chain Management. Topics include:

• the Supply Chain Management concept
• fundamentals of Supply Chain Management
• key Supply Chain Management issues
• general frameworks for supply chains
• matching supply and demand patterns
• logistics in global markets
• international logistics
• the total cost model

Customer demand and distribution

The second part focuses on how supply and distribution structures can be adapted to different markets and customer requirements. Topics include:

• supply and distribution structures
• distribution channel design
• cooperation within distribution channels
• decision levels in supply chain activities
• supply chain dynamics
• the demand side of the supply chain
• meeting customer needs
• demand mapping
• accurate response in global supply chains
• tailoring the supply chain

Responsive, Lean and agile supply chains

The final part explores different strategies for developing supply chains that respond effectively to changing customer and market requirements. Topics include:

• competitive priorities
• development of integrated supply chains
• links between supply chain and operations strategy
• supply chain responsiveness
• design features for responsive supply chains
• Lean supply chains
• agile systems in changing markets
• customer service and supply service
• market analysis of supply service
• measures of supply chain performance
• financial measures of supply chain performance

Who is the course for?

The course is designed for professionals working with logistics at a strategic level within purchasing, marketing, distribution, production planning or market analysis.

It is also relevant for people working with inventory management, transport, international logistics or other areas where supply chain decisions need to be aligned with customer and market requirements.

Prerequisites

This is an in depth course designed to broaden and deepen your understanding of supply chain management.

Previous knowledge or practical experience within logistics, purchasing, production, distribution or related areas is an advantage, but it is not required.

How the course is delivered

Tailoring the Supply Chain to Customer Needs is a Premium online course delivered through the Instant Education e learning platform.

The online format allows you to complete the course flexibly and organise your studies around your work and other commitments.

Study time and access

The course requires approximately 20 hours of active study, depending on your previous knowledge and experience.

Each participant has access to the course for six months.

Price

The standard price is SEK 3,890 per participant, excluding VAT.

The online price is SEK 3,740 per participant, excluding VAT.

For larger training projects, a customised quotation can be provided.

Customise the course for your organisation

The course can be adapted with company specific information and content based on your organisation’s customer segments, markets, logistics processes and supply chain requirements.

Contact and more information

Submit an enquiry if you would like more information about the course, training options or how the course can be adapted to your organisation.