IU International University of Applied Sciences

Digital Marketing - Master

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College & Universitet, Ekonomi, försäljning och handel, Marknadsföring, Marknadsföring

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Digital Marketing – Master

Win over your target audience in the online world – with your Master’s degree in Digital Marketing.

Secure your professional future

With an accredited, internationally recognised online university degree – at a discounted price.

Apply now and save up to 35% on your tuition fees.

Start your online Master in Digital Marketing

Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing.

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion.

Your online degree summed up

All the facts and figures about your study programme at a glance

Study model

Master of Arts (M.A.)
60 or 120 ECTS
Language: English

Study duration & extension

12 – 48 months (depending on time model)
Free of charge extension period
Start online studies: any time

Accreditation

60 ECTS – English
Accredited in line with German and European standards
ZFU 1129822c

120 ECTS – English
Accredited in line with German and European standards
ZFU 1129822c

Past education recognised

Save time and earn your degree faster by having your previous achievements/experience recognised

Online course overview

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.

Your Digital Marketing career outlook

Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. Some of the jobs you could pursue include…

  • Digital Marketing Manager
  • Head of Digital Marketing
  • Performance Marketing Specialist

Online study model & fees for your Master degree

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started. If you won’t be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

FULL-TIME

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

749 €
487 € /mth

PART-TIME I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

569 €
370 € /mth

PART-TIME II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

469 €
305 € /mth

Contact and more information

For questions, registration or more information, send a notification of interest. You will be in direct contact with the Study Advisor, who will resume contact via email or phone shortly.

IU International University of Applied Sciences

Study your own way? You can – with us

Founded on the idea of empowering people to succeed in a digital world, IU International University of Applied Sciences first came into existence in 1998. And since receiving accreditation from the German Council of Science and Humanities, IU’s grown into Germany’s biggest university.

Our mission is to create inclusive, global and wholly accessible education. It’s why we’ve been at the forefront of online learning for over a decade. It’s how we made it possible for you to learn from anywhere and at any time — using our fully integrated digital platform, innovative learning tools and virtual classrooms.

Choose your suitable study model

At IU International University of Applied Sciences, you can either study 100% online or on-campus at one of our locations in Germany. We offer full flexibility and the option of studying either full-time or part-time – whatever best suits you and your goals.

94% of our graduates find a job within the first three months of graduating

And, after two years following their studies, an average of 80 % have management responsibilities. On top of that, 96 % of our students recommend studying with IU International University of Applied Sciences.

These excellent results are based on the fact that, in addition to teaching professional expertise, IU International University of Applied Sciences focuses on training social and intercultural competence, with a focus on quality and practical skills. IU is proud of its graduates and the impressive international careers they have built.

Where our students come from

Our students live in over 110 countries, in 6 different continents. When studying and interacting with students from the USA, Canada, Sweden, Italy, the Netherlands and France, you’ll have plenty of opportunities to network on a global scale. Jumpstart your international career: study at IU.

Learn from the best

Your professors are here to help you succeed. Benefit from their business world experience, academic expertise and global mind-set.

At IU International University of Applied Sciences, we believe that the key for building high-quality study programmes is having a high-quality teaching staff. That’s why we place an emphasis on finding the best professors and lecturers, whom all have to meet our high standards by having an excellent academic reputation, subject-specific expertise, practical experience and a strong international approach.

Accredited and certified

At IU International University of Applied Sciences, we place a strong emphasis on quality. That is why all of our study programmes are state-approved, bear the seal of German Accreditation Council and are globally recognised. And that is why we have won a large number of awards for our programme selection, high level of educational materials and outstanding service and support.

Free webinars

We regularly offer free webinars about studying at IU International University of Applied Sciences. These events give you the opportunity to get to know our University of Applied Sciences and our wide range of educational offerings. The webinars are hosted by our study advisors, who offer expert knowledge about studying at IU, as well as an opportunity to ask any questions you might have at the end of each webinar.

Contact and more information

For questions, registration or more information, send a notification of interest. You will be in direct contact with the Study Advisor, who will resume contact via email or phone shortly.

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